In a recent news report, Forbes named Charles and Keith in their list of Singapore's 50 Richest, with a net worth of around $1.04 billion. This luxury brand has come a long way since its humble beginnings as an outlet at the former Amara Shopping Centre. Today, Charles and Keith has over 600 stores worldwide, employing approximately 4,000 people.

The brand was founded by brothers Charles and Keith Wong in 1996 after they learned the business by working at their mother's shoe store in Ang Mo Kio. The company's philosophy is to create products that spark joy, empower fashion lovers, and give them confidence. It seems that this philosophy resonated with Zoe Gabriel, a teenager who recently received a gift from her father - a luxurious bag from Charles and Keith.

Zoe's story went viral after she uploaded a video on TikTok thanking her father for the gift and excitedly unboxing and modeling her new arm candy. However, some users mocked her online, calling out her privilege and suggesting that she couldn't afford such luxury items. Zoe responded by posting a follow-up video explaining her humble background and talking about privilege.

Charles and Keith took notice of Zoe's maturity and humility in the face of online bullying. The company has invited Zoe and her father to have lunch with its founders, who were inspired by her humility. While there is no confirmation on whether Charles and Keith will sponsor any bags for Zoe or collaborate with her, it is clear that the brand values her as a customer.

The black Double Handle Tote Bag, which Zoe owns, is priced at S$79.90 on Charles and Keith's website. This luxury bag may be out of reach for many, but it seems that Charles and Keith is committed to making fashion accessible to all. With its commitment to quality products and empowering customers, it's no wonder why Charles and Keith has become a household name in Malaysia.

In conclusion, Charles and Keith Malaysia is a brand that has come a long way from its humble beginnings. Its commitment to creating products that spark joy and empower fashion lovers has made it a beloved brand among many, including Zoe Gabriel. Despite being mocked online, Zoe's maturity and humility have earned her respect from the company itself. As Charles and Keith continues to grow and expand, it will be exciting to see what the future holds for this luxury brand with humble beginnings.

Charles and keith malaysia